Our Story
Mission
To create a holistic mental wellness platform of products, programs, and people.
Core Values
Love yourself – your body, mind and spirit – and loving others will follow.
Every aspect of our products and business practices show the integrity the Amare Global community was founded upon.
We seek the latest advancements in health and technology, knowing innovation drives success.
The greatest joy in life comes from serving others.
It feels good to do your best as a small part of the bigger picture.
“Amare” means “to love” in Latin, and love is the universal language. Yet, in order to truly love others, we believe you must first start by loving yourself.
Our vision at Amare is to lead the global mental wellness revolution. By inspiring people to love and believe in themselves, we envision they will live an extraordinary life and make a difference for others.

The foundation of this vision comes from our Founder & CEO, Hiep Tran. Throughout his successful business career, Hiep found fulfillment in helping people believe in themselves and experience their own definition of success.
Led by Hiep Tran and the Founding Executive team, Amare began its journey in July 2016. We’re committed to our core values of Love, Integrity, Innovation, Service, and Humility, which permeate our culture and define the Amare experience. In just three years, Amare has established its leadership as “The Mental Wellness Company®” and is poised for multiple generations of future growth, innovation and impact.
Growing up, most of us were educated about ways to take care of our physical health. But very few were educated on how to take care of our mental health. That changes now.
Everyone has mental health, just like everyone has physical health. Amare’s platform empowers people to optimize their mental wellness and live a life full of vigor, positivity and performance.
Hiep Tran
Founder
CEO
Rich Higbee
President of Sales
Founding Executive
Mike Brown
Chief Marketing Officer
Founding Executive
Mark Nguyen
Chief Technology Officer
Founding Executive
Shawn Talbott
Chief Science Officer
Founding Executive
Kristie Samudio
Director of Human Resources
Amanda Head
Director of Customer Experience

Amare Awards
Amare Global’s flagship gut-brain axis nutrition system, the Amare FundaMentals Pack, won the prestigious 2018 NutrAward for Best New Finished Product.
The NutrAward recognizes companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients or technologies.
For more information, check out our press releases.
Other Award Nominations



