Our Story


To create a holistic mental wellness platform of products, programs, and people.

Core Values

Love yourself – your body, mind and spirit – and loving others will follow.

Every aspect of our products and business practices show the integrity the Amare Global community was founded upon.

We seek the latest advancements in health and technology, knowing innovation drives success.

The greatest joy in life comes from serving others.

It feels good to do your best as a small part of the bigger picture.


Lead the global mental wellness revolution.

Where Does “Amare” Come From?

“Amare” means “to love” in Latin, and love is the universal language. Yet, in order to truly love others, we believe you must first start by loving yourself.

Our vision at Amare is to lead the global mental wellness revolution. By inspiring people to love and believe in themselves, we envision they will live an extraordinary life and make a difference for others.


What is Mental Wellness?


  • Focus Focus
  • Pressure Management Pressure Management
  • Mental Performance Mental Performance
  • Confidence Confidence
  • Stress Resilience Stress Resilience
  • Financial Wellness Financial Wellness
  • Physical Performance Physical Performance

CEO & Founder

The foundation of this vision comes from our Founder & CEO, Hiep Tran. Throughout his successful business career, Hiep found fulfillment in helping people believe in themselves and experience their own definition of success.

Learn More

Founding Executive Team

Led by Hiep Tran and the Founding Executive team, Amare began its journey in July 2016. We’re committed to our core values of Love, Integrity, Innovation, Service, and Humility, which permeate our culture and define the Amare experience. In just three years, Amare has established its leadership as “The Mental Wellness Company®” and is poised for multiple generations of future growth, innovation and impact.

Founding Story: Amare, The Mental Wellness Company

Learn about the founding story of Amare and the vision to lead the global mental wellness revolution in the video below.

Our Brand

The Amare brand, illustrated through our logo, represents community, love, support, connections, empowerment, health and happiness. Similar to how people connect to build the space of friendship and love, the simple letters 'a' in our logo are composed to create a new form and take on new meaning. There are no particular objects, only symbols. Soft natural lines and shapes, complete the symbol like a spring blossom.

Our Platform

Growing up, most of us were educated about ways to take care of our physical health. But very few were educated on how to take care of our mental health. That changes now.

Amare’s platform of products, programs, and people is designed to optimize your mental wellness so you can live a life full of vigor, positivity and performance.

Executive Team

Hiep Tran

Founder & CEO

Rich Higbee

President of Sales
Founding Executive

Mike Brown

Chief Marketing Officer
Founding Executive

Mark Nguyen

Chief Technology Officer
Founding Executive

Shawn Talbott

Chief Science Officer
Founding Executive

Kent Wood

Chief Financial Officer

Kristie Samudio

Director of Human Resources

Amanda Head

Director of Customer Experience

Amare Awards and Accolades

Amare Global’s flagship gut-brain axis nutrition system, the Amare FundaMentals Pack, won the prestigious 2018 NutrAward for Best New Finished Product.

The NutrAward recognizes companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients or technologies.

For more information, check out our Press Releases.

Amare Awards

2018 NutrAward for Best Finished Product for Amare FundaMentals Pack®

Other Award Nominations

Amare Awards
Finalist for 2018 NutraIngredients-USA Botanical of the Year for Mood+
Amare Awards
Finalist for 2018 NutraIngredients-USA StartUp of the Year
Amare Awards
Finalist for 2019 NutraIngredients-USA Probiotic Product of the Year for Kids FundaMentals
Amare Awards
Finalist for 2019 NutraIngredients-USA StartUp of the Year

Amare Home Office

As an organization, we care about our employees’ health and wellness in and outside of work. Our home office is located in Irvine, California, on a health and wellness campus, which offers amenities such as access to a full gym with a yoga patio and spin cycle room. Additional amenities include campus walking trails, indoor/outdoor working spaces, indoor/outdoor games, bike rentals, and more.