Rich Higbee

Founding Executive, President of Sales

Rich is passionate about bringing out the best in people and empowering them to achieve their goals and dreams. Rich leads Amare’s sales, recognition, incentives, promotions, events and all Wellness Partner development initiatives. His values, experience, and expertise empower him to develop programs and systems that increase the success and happiness of the field. The culture of the Amare community is especially important to Rich — his belief in the importance of values based on humility and service truly define the Amare experience.

Rich is a graduate of Brigham Young University with a bachelor’s degree in Psychology. He brings over two decades of sales and marketing experience in the direct sales industry. Rich has worked as an executive leader in both large, well-established companies, as well as startup companies. He joined the Amare team because he believes in Hiep Tran’s vision of leading the global mental wellness revolution. Rich played a pivotal role in defining the mental wellness direction for Amare, and believes the Amare platform is perfectly timed for what our society needs and wants today.